{"title":"Shop our Collections","description":"\u003cp\u003eBrowse our Shop our Collections collection. Hot Sale.\u003c\/p\u003e","products":[{"product_id":"chevron-turkish-towel","title":"Chevron Turkish Towel","description":"\u003cp data-mce-fragment=\"1\"\u003eOur Chevron collection is both stylish and functional. Made with finely loomed Turkish cotton, these towels are extremely stylish and get softer after each wash. Beautifully designed with hand-tied tassels at the border, these versatile Turkish towels are great for any event, not just the beach. Bring them to a picnic as a blanket, use as a tablecloth, wear as a scarf, or use however else you like.\u003c\/p\u003e","brand":"The Riviera Towel Company","offers":[{"title":"Orange","offer_id":50854014288111,"sku":"cif1789932245978","price":14.44,"currency_code":"USD","in_stock":true},{"title":"Red","offer_id":50854014320879,"sku":"jvr1789932245979","price":12.35,"currency_code":"USD","in_stock":true},{"title":"Mocha","offer_id":50854014353647,"sku":"xbt1789932245980","price":28.8,"currency_code":"USD","in_stock":true},{"title":"Silver","offer_id":50854014386415,"sku":"hpe1789932245981","price":29.23,"currency_code":"USD","in_stock":true},{"title":"Burgundy","offer_id":50854014419183,"sku":"txj1789932245982","price":27.94,"currency_code":"USD","in_stock":true},{"title":"Navy","offer_id":50854014451951,"sku":"pwa1789932245983","price":29.23,"currency_code":"USD","in_stock":true},{"title":"Beige","offer_id":50854014484719,"sku":"ilp1789932245984","price":27.51,"currency_code":"USD","in_stock":true},{"title":"Turquoise","offer_id":50854014517487,"sku":"ozy1789932245985","price":33.52,"currency_code":"USD","in_stock":true},{"title":"Dk.Grey","offer_id":50854014550255,"sku":"zla1789932245986","price":33.09,"currency_code":"USD","in_stock":true},{"title":"Black","offer_id":50854014583023,"sku":"mqa1789932245987","price":33.52,"currency_code":"USD","in_stock":true},{"title":"Hot Pink","offer_id":50854014615791,"sku":"kly1789932245988","price":26.65,"currency_code":"USD","in_stock":true},{"title":"Mint","offer_id":50854014648559,"sku":"jca1789932245989","price":28.8,"currency_code":"USD","in_stock":true},{"title":"Denim Blue","offer_id":50854014681327,"sku":"xya1789932245990","price":27.08,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/4216\/0367\/files\/chevron-turkish-towel_1.jpg?v=1789932251"},{"product_id":"todos-santos-turkish-towel","title":"Todos Santos Turkish Towel","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eExclusively ours, the Todos Santos Towel takes its design inspiration from Mexican Falsa blankets, but made of super soft 100% Turkish cotton. Take the Todos Santos on your next surf adventure, they're super absorbent and pack up tight. And they are not only for the beach…they have many other uses!  \u003c\/span\u003e\u003c\/p\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eUse as your yoga mat cover, light blanket, tablecloth, picnic blanket and they can also be used to replace your regular terry towels in your bathroom. The Turkish towels in our Luxe collection are perfect for wrapping up on a cold winter’s day. Due to their heavier weight, they provide complete warmth and comfort on even the chilliest of evenings.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Riviera Towel Company","offers":[{"title":"Turquoise\/Red","offer_id":50854017335535,"sku":"sbb1789932260078","price":24.95,"currency_code":"USD","in_stock":true},{"title":"Orange\/Mint","offer_id":50854017368303,"sku":"kmr1789932260079","price":24.95,"currency_code":"USD","in_stock":true},{"title":"Black\/Grey","offer_id":50854017401071,"sku":"rzp1789932260080","price":29.23,"currency_code":"USD","in_stock":true},{"title":"Ocean","offer_id":50854017433839,"sku":"njz1789932260081","price":28.07,"currency_code":"USD","in_stock":true},{"title":"Pomegranate","offer_id":50854017466607,"sku":"lyk1789932260082","price":26.51,"currency_code":"USD","in_stock":true},{"title":"Marine","offer_id":50854017499375,"sku":"lpw1789932260083","price":28.07,"currency_code":"USD","in_stock":true},{"title":"Green\/Yellow","offer_id":50854017532143,"sku":"bqs1789932260084","price":27.29,"currency_code":"USD","in_stock":true},{"title":"Pinky","offer_id":50854017564911,"sku":"rmc1789932260085","price":30.4,"currency_code":"USD","in_stock":true},{"title":"Melon","offer_id":50854017597679,"sku":"bvu1789932260086","price":24.17,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/4216\/0367\/files\/todos-santos-turkish-towel_1.jpg?v=1789932264"},{"product_id":"portofino-tassel-towel","title":"Portofino Tassel Towel","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe beautiful fishing village of Portofino is the muse for this collection. The stripes, tassels and vibrant colors of this towel are something you would expect to see in the Italian Riviera. Made from finely loomed Turkish cotton, these towels are perfect in warm climates and for traveling, as they dry very quickly, are highly absorbent and pack very small.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThey are not only for the beach…they have many other uses! The Turkish towels in our Luxe collection are perfect for wrapping up on a cold winter’s day. Due to their heavier weight, they provide complete warmth and comfort on even the chilliest of evenings. \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"The Riviera Towel Company","offers":[{"title":"Pink Multi","offer_id":50854017958127,"sku":"jqr1789932268411","price":31.48,"currency_code":"USD","in_stock":true},{"title":"Silver","offer_id":50854017990895,"sku":"kqt1789932268412","price":28.19,"currency_code":"USD","in_stock":true},{"title":"Navy","offer_id":50854018023663,"sku":"hfq1789932268413","price":29.13,"currency_code":"USD","in_stock":true},{"title":"Sea Green","offer_id":50854018056431,"sku":"kdr1789932268414","price":31.01,"currency_code":"USD","in_stock":true},{"title":"Navy Red","offer_id":50854018089199,"sku":"jik1789932268415","price":32.89,"currency_code":"USD","in_stock":true},{"title":"Blue Yellow","offer_id":50854018121967,"sku":"tww1789932268416","price":36.17,"currency_code":"USD","in_stock":true},{"title":"Turquoise\/Black","offer_id":50854018154735,"sku":"cgk1789932268417","price":29.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/4216\/0367\/files\/portofino-tassel-towel_1.jpg?v=1789932272"},{"product_id":"turkish-cotton-waffle-towel","title":"Turkish Cotton Waffle Towel","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eMade from finely loomed 100% Turkish cotton the small 3D \"Waffle\" squares create \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003emore surface area making it one of the most absorbent towels we produce. The Waffle is a slightly heavier weight towel that is perfect for everyday use in your bathroom. \u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWaffle towels are wonderful in warm climates and for traveling, as they dry very quickly, are highly absorbent and pack very small.  And they are not only for the bath…they have many other uses!  Use as a scarf, sarong, light blanket, tablecloth, picnic blanket and they can also be used to replace your regular terry towels in your bathroom. Your Turkish beach towels will get softer after each washing.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"The Riviera Towel Company","offers":[{"title":"White","offer_id":50854021398767,"sku":"ouv1789932290124","price":23.39,"currency_code":"USD","in_stock":true},{"title":"Mustard","offer_id":50854021431535,"sku":"pql1789932290125","price":28.85,"currency_code":"USD","in_stock":true},{"title":"Mink","offer_id":50854021464303,"sku":"cmn1789932290126","price":24.17,"currency_code":"USD","in_stock":true},{"title":"Dk Grey","offer_id":50854021497071,"sku":"vjs1789932290127","price":27.68,"currency_code":"USD","in_stock":true},{"title":"Silver White","offer_id":50854021529839,"sku":"rrr1789932290128","price":24.95,"currency_code":"USD","in_stock":true},{"title":"Denim Blue","offer_id":50854021562607,"sku":"aqx1789932290129","price":25.73,"currency_code":"USD","in_stock":true},{"title":"Beige","offer_id":50854021595375,"sku":"saf1789932290130","price":26.9,"currency_code":"USD","in_stock":true},{"title":"Cocoa","offer_id":50854021628143,"sku":"xfr1789932290131","price":25.34,"currency_code":"USD","in_stock":true},{"title":"Sand","offer_id":50854021660911,"sku":"vwk1789932290132","price":27.68,"currency_code":"USD","in_stock":true},{"title":"Pink","offer_id":50854021693679,"sku":"zkx1789932290133","price":28.46,"currency_code":"USD","in_stock":true},{"title":"Light Blue","offer_id":50854021726447,"sku":"tvp1789932290134","price":28.46,"currency_code":"USD","in_stock":true},{"title":"Mint","offer_id":50854021759215,"sku":"vjg1789932290135","price":29.23,"currency_code":"USD","in_stock":true},{"title":"Lilac","offer_id":50854021791983,"sku":"xgx1789932290136","price":31.18,"currency_code":"USD","in_stock":true},{"title":"Black","offer_id":50854021824751,"sku":"nkq1789932290137","price":24.95,"currency_code":"USD","in_stock":true},{"title":"Navy","offer_id":50854021857519,"sku":"yav1789932290138","price":25.73,"currency_code":"USD","in_stock":true},{"title":"Silver Cream","offer_id":50854021890287,"sku":"xcy1789932290139","price":31.18,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/4216\/0367\/files\/turkish-cotton-waffle-towel_1.jpg?v=1789932294"},{"product_id":"essential-terry-turkish-towel","title":"Essential Terry Turkish Towel","description":"\u003cp data-start=\"261\" data-end=\"338\"\u003eThe best of both worlds: flat-woven elegance meets plush absorbent terry.\u003c\/p\u003e\n\u003cp data-start=\"340\" data-end=\"690\"\u003eBring the beauty of the Mediterranean to your beach day or poolside with our Classic Essential pattern, featuring bold colored stripes accented by crisp white lines. This towel combines the fast-drying, sand-free front of a traditional Turkish towel with the ultra-soft terry backing that delivers unbeatable absorbency and comfort.\u003c\/p\u003e\n\u003cp data-start=\"692\" data-end=\"895\"\u003ePerfect for lounging, traveling, or gifting, it’s the ultimate blend of style and function — crafted from 100% Turkish cotton and finished with hand-tied tassels for a touch of artisanal charm.\u003c\/p\u003e\n\u003ch4 data-start=\"897\" data-end=\"913\"\u003eDetails\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli data-start=\"916\" data-end=\"945\"\u003e100% premium Turkish cotton\u003c\/li\u003e\n\u003cli data-start=\"948\" data-end=\"992\"\u003ePlush terry backing for maximum absorbency\u003c\/li\u003e\n\u003cli data-start=\"995\" data-end=\"1034\"\u003eSand-free flat front for quick drying\u003c\/li\u003e\n\u003cli data-start=\"1037\" data-end=\"1062\"\u003eHand-tied tassel fringe\u003c\/li\u003e\n\u003cli data-start=\"1065\" data-end=\"1087\"\u003eMachine wash and dry\u003c\/li\u003e\n\u003cli data-start=\"1090\" data-end=\"1128\"\u003eMeasures approximately 40” x 70”\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The Riviera Towel Company","offers":[{"title":"Apple Green","offer_id":50854022906095,"sku":"fel1789932298639","price":24.49,"currency_code":"USD","in_stock":true},{"title":"Beige","offer_id":50854022938863,"sku":"yop1789932298640","price":24.14,"currency_code":"USD","in_stock":true},{"title":"Hunter Green","offer_id":50854022971631,"sku":"faq1789932298641","price":27.63,"currency_code":"USD","in_stock":true},{"title":"Navy","offer_id":50854023004399,"sku":"gxg1789932298642","price":22.39,"currency_code":"USD","in_stock":true},{"title":"Dark Grey","offer_id":50854023037167,"sku":"htr1789932298643","price":25.54,"currency_code":"USD","in_stock":true},{"title":"Hot Pink","offer_id":50854023069935,"sku":"lbk1789932298644","price":27.98,"currency_code":"USD","in_stock":true},{"title":"Silver","offer_id":50854023102703,"sku":"rmj1789932298645","price":27.63,"currency_code":"USD","in_stock":true},{"title":"Black","offer_id":50854023135471,"sku":"qvm1789932298646","price":22.74,"currency_code":"USD","in_stock":true},{"title":"Sky Blue","offer_id":50854023168239,"sku":"zbn1789932298647","price":23.09,"currency_code":"USD","in_stock":true},{"title":"Orange","offer_id":50854023201007,"sku":"jgn1789932298648","price":27.63,"currency_code":"USD","in_stock":true},{"title":"Turquoise","offer_id":50854023233775,"sku":"zpb1789932298649","price":25.89,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/4216\/0367\/files\/essential-terry-turkish-towel_1.jpg?v=1789932304"},{"product_id":"digital-gift-cards-10-1000","title":"Digital Gift Cards $10-$1000","description":"\u003cp\u003e\u003cspan style=\"color: #ff2a00;\"\u003e\u003cb\u003eDigital Gift Cards are a fast and easy way to send your love across the street or across the miles - xoxo :) \u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOnce you place your order for a Gift Card you will receive two emails the first is your receipt and the second will be the code.\u003c\/span\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cb\u003e\u003ci\u003eChoose the amount \u0026amp; Check Out\u003c\/i\u003e\u003c\/b\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cb\u003e\u003ci\u003eReceive your instant gift card code via email \u003c\/i\u003e\u003c\/b\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cb\u003e\u003ci\u003eShare with your loved one :)  \u003c\/i\u003e\u003c\/b\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eShopping for some else but not sure what to give them? Give them the gift of choice with a The Riviera Towel Company gift card.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003ePlease note that you will need to share the code to your recipient.  Guard the code because it is like cash.  The Card is delivered to you via email and will contain instructions on how to redeem it either in store or on our website. Our gift cards have no additional processing fees.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Riviera Towel Company","offers":[{"title":"$10","offer_id":50854023332079,"sku":"ihp1789932305613","price":6.1,"currency_code":"USD","in_stock":true},{"title":"$20","offer_id":50854023364847,"sku":"zpz1789932305614","price":14.0,"currency_code":"USD","in_stock":true},{"title":"$25","offer_id":50854023397615,"sku":"cbf1789932305615","price":16.0,"currency_code":"USD","in_stock":true},{"title":"$30","offer_id":50854023430383,"sku":"ktb1789932305616","price":18.3,"currency_code":"USD","in_stock":true},{"title":"$40","offer_id":50854023463151,"sku":"jbv1789932305617","price":28.4,"currency_code":"USD","in_stock":true},{"title":"$50","offer_id":50854023495919,"sku":"ftp1789932305618","price":39.0,"currency_code":"USD","in_stock":true},{"title":"$60","offer_id":50854023528687,"sku":"zyc1789932305619","price":42.0,"currency_code":"USD","in_stock":true},{"title":"$70","offer_id":50854023561455,"sku":"dsd1789932305620","price":44.8,"currency_code":"USD","in_stock":true},{"title":"$75","offer_id":50854023594223,"sku":"ymp1789932305621","price":45.0,"currency_code":"USD","in_stock":true},{"title":"$80","offer_id":50854023626991,"sku":"tcf1789932305622","price":48.0,"currency_code":"USD","in_stock":true},{"title":"$90","offer_id":50854023659759,"sku":"sgp1789932305623","price":63.9,"currency_code":"USD","in_stock":true},{"title":"$100","offer_id":50854023692527,"sku":"uxi1789932305624","price":66.0,"currency_code":"USD","in_stock":true},{"title":"$150","offer_id":50854023725295,"sku":"ndk1789932305625","price":99.0,"currency_code":"USD","in_stock":true},{"title":"$200","offer_id":50854023758063,"sku":"pmb1789932305626","price":128.0,"currency_code":"USD","in_stock":true},{"title":"$250","offer_id":50854023790831,"sku":"jxz1789932305627","price":157.5,"currency_code":"USD","in_stock":true},{"title":"$300","offer_id":50854023823599,"sku":"cvh1789932305628","price":219.0,"currency_code":"USD","in_stock":true},{"title":"$400","offer_id":50854023856367,"sku":"drr1789932305629","price":288.0,"currency_code":"USD","in_stock":true},{"title":"$500","offer_id":50854023889135,"sku":"blz1789932305630","price":325.0,"currency_code":"USD","in_stock":true},{"title":"$1000","offer_id":50854023921903,"sku":"asr1789932305631","price":800.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/4216\/0367\/files\/digital-gift-cards-10-1000_1.jpg?v=1789932310"},{"product_id":"st-tropez-bamboo-scarf-wrap-towel","title":"St. Tropez Bamboo Scarf Wrap Towel","description":"\u003cp\u003eThis gorgeous piece gets its inspiration from one of our favorite French Riviera towns, St. Tropez.  Luxurious soft bamboo\/cotton is the perfect companion whether you are seaside, traveling or just want to look stylish anywhere. We love to take it on the plane to use as a wrap or blanket. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFringed edging\u003c\/li\u003e\n\u003cli\u003eBamboo\/cotton\u003c\/li\u003e\n\u003cli\u003eMeasures 70x40 inches \u003c\/li\u003e\n\u003cli\u003eMade in Turkey\u003c\/li\u003e\n\u003cli\u003eMachine wash cold. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eWeight: \u003c\/span\u003e\u003cstrong\u003e320\u003c\/strong\u003e\u003cspan\u003e gr.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e-Item# RT037 \u003c\/span\u003e\u003c\/p\u003e","brand":"The Riviera Towel Company","offers":[{"title":"Navy","offer_id":50854024118511,"sku":"lnz1789932318405","price":33.31,"currency_code":"USD","in_stock":true},{"title":"Mint","offer_id":50854024151279,"sku":"bgk1789932318406","price":39.18,"currency_code":"USD","in_stock":true},{"title":"Dark Grey","offer_id":50854024184047,"sku":"peo1789932318407","price":31.35,"currency_code":"USD","in_stock":true},{"title":"Beige","offer_id":50854024216815,"sku":"xxw1789932318408","price":31.35,"currency_code":"USD","in_stock":true},{"title":"Coral","offer_id":50854024249583,"sku":"ect1789932318409","price":32.33,"currency_code":"USD","in_stock":true},{"title":"Silver","offer_id":50854024282351,"sku":"xoe1789932318410","price":34.78,"currency_code":"USD","in_stock":true},{"title":"Red","offer_id":50854024315119,"sku":"gku1789932318411","price":36.73,"currency_code":"USD","in_stock":true},{"title":"Black","offer_id":50854024347887,"sku":"qwu1789932318412","price":37.22,"currency_code":"USD","in_stock":true},{"title":"Hot Pink","offer_id":50854024380655,"sku":"lvh1789932318413","price":30.86,"currency_code":"USD","in_stock":true},{"title":"Taupe","offer_id":50854024413423,"sku":"vwb1789932318414","price":35.76,"currency_code":"USD","in_stock":true},{"title":"Purple","offer_id":50854024446191,"sku":"fum1789932318415","price":29.88,"currency_code":"USD","in_stock":true},{"title":"Yellow","offer_id":50854024478959,"sku":"mth1789932318416","price":29.88,"currency_code":"USD","in_stock":true},{"title":"Mocha","offer_id":50854024511727,"sku":"ied1789932318417","price":31.35,"currency_code":"USD","in_stock":true},{"title":"Burgundy","offer_id":50854024544495,"sku":"yaw1789932318418","price":30.86,"currency_code":"USD","in_stock":true},{"title":"Dusty Pink","offer_id":50854024577263,"sku":"uxn1789932318419","price":30.37,"currency_code":"USD","in_stock":true},{"title":"Olive Green","offer_id":50854024610031,"sku":"qmq1789932318420","price":38.2,"currency_code":"USD","in_stock":true},{"title":"Royal Blue","offer_id":50854024642799,"sku":"lph1789932318421","price":39.18,"currency_code":"USD","in_stock":true},{"title":"Mustard","offer_id":50854024675567,"sku":"kjm1789932318422","price":31.84,"currency_code":"USD","in_stock":true},{"title":"Sage-Green","offer_id":50854024708335,"sku":"sjy1789932318423","price":39.18,"currency_code":"USD","in_stock":true},{"title":"Aegean Blue","offer_id":50854024741103,"sku":"ggi1789932318424","price":39.18,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/4216\/0367\/files\/st-tropez-bamboo-scarf-wrap-towel_1.jpg?v=1789932324"},{"product_id":"umbria-throw-blanket","title":"Umbria Throw Blanket","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eOur Umbria throw blanket has a minimalistic design, luxurious feel and quality. 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Use it as a \u003cstrong data-end=\"996\" data-start=\"898\"\u003ebeach towel, pool towel, bath towel, picnic blanket, travel throw, tablecloth, or even a scarf\u003c\/strong\u003e. 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